1 00:00:00,000 --> 00:00:04,435 The stories about stores putting little screens where the price tags used to be 2 00:00:04,714 --> 00:00:05,979 are all over the news. 3 00:00:06,664 --> 00:00:09,927 Everyone keeps asking if this will push prices up. 4 00:00:10,612 --> 00:00:12,295 But what about whose price it is? 5 00:00:12,957 --> 00:00:15,453 We are not talking about a coupon in your app. 6 00:00:16,045 --> 00:00:20,236 Walmart is putting these screens on every shelf in the country by the end of this 7 00:00:20,317 --> 00:00:24,137 year, and they change from a back office, in a second. 8 00:00:24,822 --> 00:00:28,700 Some stores already have cameras at the door that know your face. 9 00:00:29,501 --> 00:00:34,667 And from what has been reported, Walmart holds patents on using what it knows 10 00:00:34,946 --> 00:00:37,117 about a shopper to set a price. 11 00:00:37,767 --> 00:00:42,690 Nobody has put those pieces together yet, at least not that we know of. 12 00:00:43,119 --> 00:00:44,478 But it's easy to speculate. 13 00:00:45,070 --> 00:00:47,995 The camera sees Dave walk in on a Tuesday night, 14 00:00:48,425 --> 00:00:51,362 the system knows he buys the same coffee every week, 15 00:00:51,734 --> 00:00:54,926 and the shelf has his price ready before he gets to the aisle, 16 00:00:55,356 --> 00:00:57,631 a little higher than it was this morning. 17 00:00:58,282 --> 00:00:58,990 Think about it. 18 00:00:59,501 --> 00:01:03,065 The paper sticker showed the same price to everybody who walked by. 19 00:01:03,866 --> 00:01:07,686 The screen can show something different to the man standing in front of it. 20 00:01:08,626 --> 00:01:10,112 So how would you ever catch it? 21 00:01:10,797 --> 00:01:13,386 You cannot compare your price to the guy next to you, 22 00:01:13,758 --> 00:01:15,685 because he is looking at his own screen. 23 00:01:16,486 --> 00:01:20,329 The store knows what it charged each of you, but you never will. 24 00:01:20,980 --> 00:01:23,778 I'm Guillermo, and this is my AI clone.